Marketing, Business Administration, Case Study Research, Marketing Strategy, Business Management, and 3 more

More Info: Amazon (KINDLE | E-Book)

The research was developed with the objective of provide a contribution to build an analysis framework model inside of business view. With concept analysis of some aspects related on strategy theory of Treacy and Wier... more abstractThe research was developed with the objective of provide a contribution to build an analysis framework model inside of business view. With concept analysis of some aspects related on strategy theory of Treacy and Wiersema (1995) and Hax and Wilde (2001), Innovation theory of Christensen(2003) and the concept of diffusion of innovations of Rogers(1962). The current work intend to identify the appropriate framework(model) of innovation and strategy according to the moment of life cycle of market, with proposition of bring to context of innovative and strategy decisions, the dynamic impact that facing day-to-day companies.

Estrategia, Desenvolvimento de produtos, Inovação, Difusao De Inovações, Modelo De Negocios, and 1 more

More Info: Bookstore - Brazil / Livraria Cultura http://www.livrariacultura.com.br/scripts/resenha/resenha.asp?nitem=2293104&sid=87187511514320450672683318

Title: DIFFUSION OF INNOVATIONS, STRATEGY AND INNOVATION: THE CONSTRUCT OF A GUIDELINE MODEL TO THE MANAGERS OF COMPANY Abstract: The research was developed with the objective of provide a contribution to build ... more abstractTitle: DIFFUSION OF INNOVATIONS, STRATEGY AND INNOVATION: THE CONSTRUCT OF A GUIDELINE MODEL TO THE MANAGERS OF COMPANY Abstract: The research was developed with the objective of provide a contribution to build an analysis framework model inside of business view. With concept analysis of some aspects related on strategy theory of Treacy and Wiersema (1995) and Hax and Wilde (2001), Innovation theory of Christensen(2003) and the concept of diffusion of innovations of Rogers(1962). The current work intend to identify the appropriate framework(model) of innovation and strategy according to the moment of life cycle of market, with proposition of bring to context of innovative and strategy decisions, the dynamic impact that facing day-by-day companies. Comments “O modelo proposto de Difusão da Inovação, Estratégia e a Inovação, denominado DEI, os fundamentos que levaram a proposição do modelo, as questões que o modelo intenciona responder, e desta forma, contribuir com os gestores e executivos de empresas, transformam esta tese em manual de consulta obrigatória na avaliação de novos projetos e idéias.” Angela Hirata (prefácio) - Diretora de Negócios Internacionais da São Paulo Alpargatas – Havaianas “No atual ambiente competitivo a inovação deixou de ser um diferencial e passou a ser uma necessidade, um elemento fundamental dentro da estratégia de longo prazo de qualquer empresa. O estudo desenvolvido por Francisco fornece o arcabouço teórico necessário para incorporar a inovação e a estratégia como um processo contínuo dentro empresa.” André Izay - Diretor Geral do Yahoo! Search Marketing “Ter que crescer, um tema chave em qualquer empreendimento, sendo assim, a inovação e a capacidade de expô-la ao mercado é claramente o ponto diferencial no sucesso a longo prazo. O estudo desenvolvido por Francisco serve como elemento base e ferramenta de apoio na discussão e na estruturação de um processo ordenado para os gestores que tem como função o desenvolvimento de estratégias de difusão de novos produtos/serviços. Deveria estar sobre a mesa de todos que tem esse foco". Luiz Vianna, Regional Director Oracle Corporation User Adoption Services SEMEA (France, Iberia, Italy, Israel, Middle-East and Africa) “Abordando de forma ampla o tema, desde a concepção da inovação, o posicionamento e as estratégias de difusão da inovação no mercado, Francisco conseguiu em seu livro, compor um arcabouço metodológico que todo gestor deveria manter em sua “caixa de ferramentas”, para planejar e avaliar de forma estruturada suas estratégias de inovação.” Cristiano Dencker, Gerente Sênior da Accenture - Divisão de Marketing Sciences

Marketing, Social Networks, Innovation statistics, Diffusion of Innovations, Strategic Management, and 15 more

More Info: Launched at Livraria Cultura in Sao Paulo - Brazil

The aim of the paper will propose a model that can help managers and business leaders in the task of discussing and promoting a structured orientation and actions, considering the diffusion of innovations, innovation ... more abstractThe aim of the paper will propose a model that can help managers and business leaders in the task of discussing and promoting a structured orientation and actions, considering the diffusion of innovations, innovation and strategic issue itself. Introducing the methodology through a case study applying a model of analysis called DSI (diffusion of innovations, strategy and innovation), analyzing each step of the diffusion of innovations taking into account the business strategy and innovation strategy to be suggested, and thus provide a tool that contributes article to structure strategic thinking and provide insight into the situation before the business environment. For professionals, dedicated to planning, business managers and entrepreneurs, professionals, given the increased complexity to understand the competitive environment, lack a macro model that promotes a structured initial guidance about the competitive environment and that further , consider the concept of diffusion of innovation, corporate strategies, and finally, the concept of innovation. Thus, as a tool to support the discussion and aid in the preparation of an orderly vision, based on the concept of diffusion of innovations by choosing a generic strategy and innovation. This article uses as a theoretical basis for the typology Treacy and Wiersema (1995) and Hax and Wilde (2001) as guiding the strategic vision (strategy type), the innovation theory of Christensen (2003) as reference choices and innovative character to complement the theory that vision involves the diffusion of innovations by Rogers (1962), where each step of the diffusion of innovation (innovators, early adopters, early majority, late majority and laggards) should require a type of linkage between business strategy and innovation. We suggest the development of the conceptual model for analyzing the Diffusion of Innovations, Strategy and Innovation - called DSI (diffusion of innovation , strategy and innovation).

Marketing, Business Administration, Innovation statistics, Diffusion of Innovations, Strategic Management, and 3 more

The aim of the paper will propose a model that can help managers and business leaders in the task of discussing and promoting a structured orientation and actions, considering the diffusion of innovations, innovation ... more abstractThe aim of the paper will propose a model that can help managers and business leaders in the task of discussing and promoting a structured orientation and actions, considering the diffusion of innovations, innovation and strategic issue itself. Introducing the methodology through a case study applying a model of analysis called DSI (diffusion of innovations, strategy and innovation), analyzing each step of the diffusion of innovations taking into account the business strategy and innovation strategy to be suggested, and thus provide a tool that contributes article to structure strategic thinking and provide insight into the situation before the business environment. For professionals, dedicated to planning, business managers and entrepreneurs, professionals, given the increased complexity to understand the competitive environment, lack a macro model that promotes a structured initial guidance about the competitive environment and that further , consider the concept of diffusion of innovation, corporate strategies, and finally, the concept of innovation. Thus, as a tool to support the discussion and aid in the preparation of an orderly vision, based on the concept of diffusion of innovations by choosing a generic strategy and innovation. This article uses as a theoretical basis for the typology Treacy and Wiersema (1995) and Hax and Wilde (2001) as guiding the strategic vision (strategy type), the innovation theory of Christensen (2003) as reference choices and innovative character to complement the theory that vision involves the diffusion of innovations by Rogers (1962), where each step of the diffusion of innovation (innovators, early adopters, early majority, late majority and laggards) should require a type of linkage between business strategy and innovation. We suggest the development of the conceptual model for analyzing the Diffusion of Innovations, Strategy and Innovation - called DSI (diffusion of innovation , strategy and innovation).

Innovation statistics, Strategic Management, Strategy (Business), and Adoption and Diffusion of innovations

More Info: Book Launch Entitled Diffusion of Innovations, Strategy and Innovations: The D.E.I Framework to Executive, Guideline Considering Innovations Products and Strategies in order to support business issues. (Livraria Cultura / Cultura Bookstore). Please feel free to visit the - Radio CBN - Interview at Mundo Corporativo. (Book Launch) http://cbn.globoradio.globo.com/programas/mundo-corporativo/2008/11/22/A-MUDANCA-NO-COMPORTAMENTO-COMPETITIVO.htm

Revista Mundo Project - Caso Havaianas

Project Management, Construction Project Management, and Gestão, Empreendedorismo, Estratégia

More Info: Artigo_Revista_Mundo_Project_Caso Sandalias Havaianas

Estudo de Caso sobre Cultura e Clima Organizacional.

Organizational Change, Tennis, Beliefs, Goal Orientations Theory, Coaching, and 10 more

More Info: Paper Premiado - Revista de Administração da Escola de Administração de Sao Paulo - FGV-SP e PricewaterouseCoopers de Monografias

Diffusion of Innovations, Strategy, Innovations, Disruption, Disruption Model, and 1 more

Publisher: getcited.org

Publication Date: Jan 1, 2011

Cultura, Cultura Organizacional, Clima Organizacional, Clima E Cultura Organizacional, and Artigo Premiado

Publisher: SciELO Brasil

Publication Date: Jan 1, 2002

Publication Name: Revista de Administração de Empresas

Competition for audience in the market of TV channels in Brazil has proved to be a hard task in the last recent years when it comes to conquering the growth among the channels which are part of the intermediate block ... more abstractCompetition for audience in the market of TV channels in Brazil has proved to be a hard task in the last recent years when it comes to conquering the growth among the channels which are part of the intermediate block - second, third and fourth places in the audience ranking. The supremacy of the audience leader is shown by the participation in publicity investments for TV. This article aims to contextualize the recent theory of growth for innovation (CHRISTENSEN; RAYNOR, 2003) and the market of open TV channels in Brazil, trying to find answers for the following questions: According to the theory of innovation, do the projects and the actions adopted by the channels which challenge the leader present an alignment with the theory model? Are the strategic actions developed by the channels normally characterized by innovation of a sustaining or a disruptive nature? Through the analysis of products put in the market between 1990 and 2004 - that is 14 years - by the broadcasting TV channels, people have tried to provide elements for a better reflection upon the applicability and the relation of the theory of innovation in the market of the Brazilian open TV channels.

Models of Innovation, Innovation statistics, Diffusion of Innovations, Strategic Management, and Management of Innovation

More Info: This article aims to contextualize the recent theory of growth for innovation (CHRISTENSEN; RAYNOR, 2003) and the market of open TV channels in Brazil, trying to find answers for the following questions: According to the theory of innovation, do the projects and the actions adopted by the channels which challenge the leader present an alignment with the theory model? Are the strategic actions developed by the channels normally characterized by innovation of a sustaining or a disruptive nature?

Publisher: fae.edu

Publication Name: SUMÁRIO SUMMaRy

Marketing, Innovation statistics, Diffusion of Innovations, Strategy (Business), Marketing Strategy, and 1 more

“DIFUSÃO DE INOVAÇÕES, ESTRATÉGIA E A INOVAÇÃO: A CONSTRUÇÃO DE UM MODELO ORIENTATIVO PARA OS GESTORES DE EMPRESA.” Discente: Francisco Rodrigues Gomes Orientador: Prof. Dr. Antonio Vico Mañas Banca Examinador... more abstract“DIFUSÃO DE INOVAÇÕES, ESTRATÉGIA E A INOVAÇÃO: A CONSTRUÇÃO DE UM MODELO ORIENTATIVO PARA OS GESTORES DE EMPRESA.” Discente: Francisco Rodrigues Gomes Orientador: Prof. Dr. Antonio Vico Mañas Banca Examinadora: Prof. Dr. Alexandre Luzi Las Casas Prof. Dr. Sergio Gozzi Mestrado em Administração de Empresas Pontifícia Universidade Católica de São Paulo – PUC/SP

Adoption and Diffusion of innovations, Estrategia, Inovação, Safari a La Estrategia, Difusão da Inovação, and 1 more

Location: PONTIFÍCIA UNIVERSIDADE CATÓLICA DE SÃO PAULO - PUC/SP

Organization: PUC - SÃO PAULO

ENTREVISTA COM O AUTOR (FRANCISCO RODRIGUES GOMES) NO PROGRAMA - MUNDO CORPORATIVO DA RADIO CBN - GLOBO. AUTOR APRESENTA DETALHES DO LIVRO DIFUSÃO DE INOVAÇOES, ESTRATEGIA E A INOVAÇÃO - E O MODELO D.E.I. ATRAVES D... more abstractENTREVISTA COM O AUTOR (FRANCISCO RODRIGUES GOMES) NO PROGRAMA - MUNDO CORPORATIVO DA RADIO CBN - GLOBO. AUTOR APRESENTA DETALHES DO LIVRO DIFUSÃO DE INOVAÇOES, ESTRATEGIA E A INOVAÇÃO - E O MODELO D.E.I. ATRAVES DO CASE - SANDALIAS HAVAIANAS.

Business, Marketing, Business Administration, Innovation statistics, Diffusion of Innovations, and 16 more

Location: SAO PAULO/BRAZIL

Publisher: GLOBO PARTICIPAÇOES

Organization: RADIO CBN - PROGRAMA MUNDO CORPORATIVO

Francisco Gomes (Partner & COO) presents the CardioCare at Brazilian Association of Private Equity and Venture Capital - ABVCAP Latin America - Sao Paulo/Brazil - Março/2012, showing to investors the CardioCare Projec... more abstractFrancisco Gomes (Partner & COO) presents the CardioCare at Brazilian Association of Private Equity and Venture Capital - ABVCAP Latin America - Sao Paulo/Brazil - Março/2012, showing to investors the CardioCare Project with cardiac monitoring system base

Private Equity, Private equity and venture capital, and Venture Capital and Private Equity

More Info: Presentation of the CardioCare at Brazilian Association of Private Equity and Venture Capital - ABVCAP Latin America - Sao Paulo/Brazil - Março/2012

Publication Name: Associação Brasileira de Private Equity - ABVCAP

MIT - BUILDING GLOBAL INNOVATORS. Francisco Gomes, co-founder of Cardiocare and one of the Life Sciences semi-finalists, presented the startup on the 13 Nov. The Jury selected Cardiocare of the 3rd Ed track Honorab... more abstractMIT - BUILDING GLOBAL INNOVATORS. Francisco Gomes, co-founder of Cardiocare and one of the Life Sciences semi-finalists, presented the startup on the 13 Nov. The Jury selected Cardiocare of the 3rd Ed track Honorable Mention. MIT - PITCH ELEVATOR.

Business, International Business, and Startups

Location: CAMBRIDGE/MA/USA

More Info: Francisco Gomes, co-founder of Cardiocare and one of the Life Sciences semi-finalists, presented the startup on the 13 Nov. The Jury selected Cardiocare of the 3rd Ed track Honorable Mention.

Publication Name: MIT - Massachusetts Institute of Technology

Interview at CBN RAdio. Business Talkshow - Mundo Corporativo. http://cbn.globoradio.globo.com/colunas/mundo-corporativo/2008/11/22/A-MUDANCA-NO-COMPORTAMENTO-COMPETITIVO.htm

Marketing, Diffusion of Innovations, Strategic Management, Management of Innovation, Case Study, and 3 more

Project | CardioCare. Pitch Deck showing the application and innovation behind the concept of this product. Conquested Honorable Mention at MIT | Building Global Innovators | Life Science category. 2012

Life Sciences, Design Innovation, Strategy (Business), Open Innovation, Innovation and Creativity (Business), and 3 more